How Promotional SMS is Different From Transactional SMS

SMS marketing is a great way to connect with your customers and promote your business. But there are two types of SMS marketing: promotional and transactional. What’s the difference, and which one should you be using? In this blog post, we will discuss the differences between promotional and transactional SMS messages, and why you should be using promotional SMS messages to promote your business!

What is the difference between promotional SMS and transactional SMS?

Promotional SMS are messages sent with the primary purpose of promoting a product or service, while transactional SMS are messages sent with the primary purpose of completing a transaction. Promotional SMS can be sent to any phone number, while transactional SMS can only be sent to numbers that have opted in to receiving them. Promotional SMS are typically cheaper than transactional SMS, and have fewer regulations surrounding them.

So why should you be using promotional SMS?

Promotional SMS are an incredibly effective marketing tool, as they allow you to reach a large number of people with your message quickly and cheaply. They also have a high open rate, as people are generally more likely to open and read a text message than they are an email or other type of message.

If you’re not already using promotional SMS as part of your marketing strategy, you’re missing out on a powerful tool that can help you reach more customers and grow your business.

The benefits of using promotional SMS

As a business owner, you’re always looking for new ways to reach your target audience and promote your products or services. Promotional SMS is a great way to do just that.

But what exactly is promotional SMS? And how is it different from transactional SMS?

Here’s a quick rundown of everything you need to know about promotional SMS and why you should be using it for your business.

What is promotional SMS?

Promotional SMS, also known as marketing SMS, is a type of SMS that businesses can use to promote their products or services.

Unlike transactional SMS, which are messages that are sent for the purpose of completing a transaction (like a confirmation or notification), promotional SMS are sent with the sole purpose of promoting your business.

Examples of successful promotional SMS campaigns

1. Domino’s Pizza

– Offers discounts and coupons

– Uses keywords to opt-in customers

– Sends reminders about offers

2. Starbucks

– Offers loyalty rewards

– Alerts customers to new products and services

3. Macy’s

– Runs sales and promotions

4. Dunkin’ Donuts

– Sends out coupons and deals

5. Best Buy

– Offers discounts and coupons

– Alerts customers to new products and services

6. Nike

– Sends out reminders for events such as the release of new products.